Conversation Intelligence Configuration
The skill of configuring, customising, and extracting value from conversation intelligence platforms (Gong, Chorus) — including tracker setup, integration configuration, scorecard design, and insight extraction workflows.
Day-to-day use
Building custom trackers in Gong to monitor competitor mentions and key deal topics, configuring CRM field writeback rules from call summaries, designing call scorecards for coaching, and building alert rules that notify managers when risk signals appear in recorded calls.
Typical tasks
- ·Setting up Gong trackers for competitor names and pricing discussions
- ·configuring Salesforce writeback to auto-populate MEDDPICC fields from call data
- ·building a call review scorecard for new AE coaching
- ·setting up deal risk alerts for opportunities with no contact activity
Business outcome
Well-configured conversation intelligence amplifies the value of every customer call — improving coaching quality, surfacing deal risks earlier, and providing the behavioural data needed to understand what separates winning from losing deals.
Where this skill is applied
Technical Disciplines
Revenue Enablement Engineering
Owns the technical side of sales and CS enablement — managing content governance platforms, readiness scoring systems, and onboarding workflow automation that ensure reps can execute at full capacity.
Conversation Intelligence Operations
Configures and optimises conversation intelligence platforms to surface deal risk signals, build coaching workflows, and feed call insights into CRM pipeline fields — turning recorded conversations into revenue actions.