Data Governance
The practice of establishing and enforcing policies, standards, ownership, and processes that ensure revenue data is accurate, consistent, complete, and accessible across systems and teams.
Day-to-day use
Documenting field definitions in a data dictionary, enforcing CRM validation rules to prevent incomplete records, managing data access permissions by role, auditing data quality monthly against defined standards, and resolving disputes between teams over metric definitions.
Typical tasks
- ·Building a data dictionary with canonical field definitions for all revenue metrics
- ·implementing CRM validation rules for required deal fields
- ·running quarterly data quality audits on Salesforce accounts and contacts
- ·establishing change management processes for field additions
Business outcome
Strong data governance ensures that all teams trust and align on the same revenue numbers — eliminating the spreadsheet discrepancy problem that wastes time in every cross-functional revenue review.
Where this skill is applied
Technical Disciplines
Analytical Engineering
Transforms raw revenue data into clean, trusted models that power reporting, forecasting, and decision-making across the GTM organisation.
Data Governance Engineering
Establishes and enforces the data standards, hygiene rules, and stewardship processes that keep revenue data trustworthy — from duplicate management and field standardisation to master data management across the tech stack.
Platform Engineer
Builds and maintains the core RevOps platform — the foundational layer of tools, APIs, and infrastructure that every other function depends on.
RevOps Data Engineer
Designs and maintains the data infrastructure — pipelines, warehouses, and integrations — that ensures revenue data is accurate, available, and actionable.
RevOps Systems Architect
Designs the overall revenue technology stack — selecting, connecting, and governing the systems that support the entire customer lifecycle.
Revenue Accounting Operations
Bridges RevOps and Finance by operationalising revenue recognition rules in billing systems — managing deferred revenue tracking, ASC 606 / IFRS 15 compliance, and ERP integration so financial reporting is accurate and audit-ready.