SkillTechnical

PLG Instrumentation

The ability to design and implement the product analytics instrumentation that captures user behaviour events — enabling product-led growth (PLG) motions by identifying product qualified leads (PQLs) and activation milestones.

Day-to-day use

Defining event taxonomy for key product actions (invite sent, project created, integration connected), implementing tracking with Segment or Amplitude SDKs, building PQL definitions based on behavioural thresholds, and syncing PQL signals to Salesforce for sales outreach.

Typical tasks

·Defining and implementing a PQL scoring model based on in-product usage milestones
·designing a Segment event taxonomy for a new product feature
·building a Salesforce sync that pushes PQL scores to account records daily
·analysing activation funnel drop-off points

Business outcome

PLG instrumentation transforms product usage data into a sales signal — enabling revenue teams to reach out at the moment of highest intent, improving conversion rates and reducing CAC by focusing effort on already-engaged users.