System Architecture
The ability to design the overall topology of a revenue technology stack — mapping how systems connect, where data flows, which system owns each record type, and how the architecture scales with the business.
Day-to-day use
Drawing tech stack architecture diagrams, evaluating integration approaches for new tool additions, designing the system-of-record hierarchy across CRM, billing, and ERP, and advising on build vs. buy decisions for new capabilities.
Typical tasks
- ·Designing a CRM-warehouse-BI architecture for a Series B company
- ·mapping data flows between Salesforce
- ·Marketo
- ·Snowflake
- ·and Looker
- ·evaluating integration middleware options for a quote-to-cash workflow
- ·documenting API dependencies for a planned platform migration
Business outcome
A well-designed system architecture minimises integration debt, ensures data flows reliably between tools, reduces the cost of adding new capabilities, and prevents the tool sprawl that creates shadow reporting and inconsistent data.
Where this skill is applied
Technical Disciplines
Integration Engineer
Builds and maintains the connections between CRMs, ERPs, marketing platforms, and third-party tools so data flows cleanly across the revenue stack.
Automation Engineer
Designs and deploys automated workflows that eliminate manual tasks, reduce errors, and accelerate revenue processes across the funnel.
GTM Engineering
Designs and builds the technical infrastructure behind go-to-market execution — integrating CRMs, data pipelines, and automation to enable sales and marketing at scale.
Data Governance Engineering
Establishes and enforces the data standards, hygiene rules, and stewardship processes that keep revenue data trustworthy — from duplicate management and field standardisation to master data management across the tech stack.
Platform Engineer
Builds and maintains the core RevOps platform — the foundational layer of tools, APIs, and infrastructure that every other function depends on.
RevOps Systems Architect
Designs the overall revenue technology stack — selecting, connecting, and governing the systems that support the entire customer lifecycle.
Solutions Engineer
Bridges technical product capabilities and customer needs during the sales process — designing solutions, running demos, and supporting complex deal cycles.