Airbyte
An open-source ELT platform with a large community-maintained connector library that allows organizations to replicate data from hundreds of sources into data warehouses and lakes.
How RevOps teams use it
RevOps and data engineering teams use Airbyte as a cost-effective, self-hostable alternative to Fivetran for building data pipelines from CRM, marketing, and product sources into their analytical warehouse.
Example use case
e.g., A RevOps team uses Airbyte to pull data from HubSpot and Stripe into BigQuery, enabling finance and sales to reconcile bookings against invoiced revenue in a single dashboard.
Where it's used
Technical Disciplines
Integration Engineer
Builds and maintains the connections between CRMs, ERPs, marketing platforms, and third-party tools so data flows cleanly across the revenue stack.
Analytical Engineering
Transforms raw revenue data into clean, trusted models that power reporting, forecasting, and decision-making across the GTM organisation.
Data Governance Engineering
Establishes and enforces the data standards, hygiene rules, and stewardship processes that keep revenue data trustworthy — from duplicate management and field standardisation to master data management across the tech stack.
Platform Engineer
Builds and maintains the core RevOps platform — the foundational layer of tools, APIs, and infrastructure that every other function depends on.
RevOps Data Engineer
Designs and maintains the data infrastructure — pipelines, warehouses, and integrations — that ensures revenue data is accurate, available, and actionable.