Azure Data Factory
Microsoft's cloud-based data integration service providing 100+ connectors to orchestrate and automate data movement and transformation between on-premises and cloud sources into Azure Synapse, Blob Storage, or other destinations.
How RevOps teams use it
RevOps and data engineering teams in Azure environments use Azure Data Factory to build ELT pipelines that ingest Dynamics 365 exports, SQL databases, and SaaS application data into Azure Synapse for centralised revenue analytics.
Example use case
e.g., A RevOps team uses Azure Data Factory to schedule nightly pipelines that extract Dynamics 365 opportunity and contact data, transform it into a clean schema, and load it into Azure Synapse for the weekly forecast dashboard.
Where it's used
Technical Disciplines
Platform Engineer
Builds and maintains the core RevOps platform — the foundational layer of tools, APIs, and infrastructure that every other function depends on.
RevOps Systems Architect
Designs the overall revenue technology stack — selecting, connecting, and governing the systems that support the entire customer lifecycle.