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ToolEnrichment/Intent
Bombora
A B2B intent data platform that aggregates content consumption signals from a co-op of 5,000+ B2B media sites to identify which companies are actively researching specific topics at scale.
How RevOps teams use it
RevOps teams use Bombora's Company Surge data to prioritise outbound prospecting lists and ABM campaigns toward accounts showing elevated research activity around topics relevant to their solution.
Example use case
e.g., A RevOps team uses Bombora to identify accounts surging on 'sales forecasting software' topics, then routes those accounts to SDRs with a personalised sequence referencing the specific pain point signals.