ToolMarketing Automation

Braze

A customer engagement platform for cross-channel lifecycle marketing — combining email, push, in-app, SMS, and web messaging with real-time behavioural triggers, AI personalisation, and cross-channel journey orchestration.

How RevOps teams use it

RevOps teams at consumer SaaS and mobile-first companies use Braze to orchestrate onboarding and retention campaigns across email, push, and in-app channels — triggered by product usage events from Segment or Snowflake to reach users at precisely the right moment.

Example use case

e.g., A RevOps team uses Braze to build a 30-day onboarding journey that sends personalised in-app messages, push notifications, and emails based on which features each user has and hasn't activated — increasing 30-day retention by 22%.