Census
A reverse ETL platform that syncs data from a cloud data warehouse (Snowflake, BigQuery, Redshift) to operational tools like Salesforce, HubSpot, and Marketo — making warehouse data actionable in the tools teams use daily.
How RevOps teams use it
RevOps teams use Census to push warehouse-computed scores — lead scores, health scores, PQL flags, account grades — directly into CRM fields, eliminating the need to build custom API integrations and keeping CRM data in sync with the warehouse.
Example use case
e.g., A RevOps team uses Census to sync a dbt-computed customer health score from Snowflake to a custom Salesforce account field daily, so CSMs always see the freshest score without accessing the warehouse directly.
Where it's used
Technical Disciplines
Platform Engineer
Builds and maintains the core RevOps platform — the foundational layer of tools, APIs, and infrastructure that every other function depends on.
RevOps Data Engineer
Designs and maintains the data infrastructure — pipelines, warehouses, and integrations — that ensures revenue data is accurate, available, and actionable.
RevOps Systems Architect
Designs the overall revenue technology stack — selecting, connecting, and governing the systems that support the entire customer lifecycle.