Chorus
A conversation intelligence platform by ZoomInfo that captures and analyses sales calls, video meetings, and emails to provide AI-driven coaching insights and deal risk signals.
How RevOps teams use it
RevOps teams use Chorus to analyse call recordings for talk-to-listen ratios, next steps mentioned, and competitive objections, feeding insights back into rep coaching workflows and deal reviews.
Example use case
e.g., A RevOps team uses Chorus to track how often reps discuss pricing on first calls and correlate that behavior with win rates, informing a change to the sales qualification script.
Where it's used
Technical Disciplines
Revenue Enablement Engineering
Owns the technical side of sales and CS enablement — managing content governance platforms, readiness scoring systems, and onboarding workflow automation that ensure reps can execute at full capacity.
Conversation Intelligence Operations
Configures and optimises conversation intelligence platforms to surface deal risk signals, build coaching workflows, and feed call insights into CRM pipeline fields — turning recorded conversations into revenue actions.