ToolEnrichment/Intent

Clay

A data enrichment and outbound automation platform that aggregates 75+ data providers and AI research capabilities to build highly personalised prospect lists and trigger automated outreach workflows.

How RevOps teams use it

RevOps and growth teams use Clay to build dynamic prospecting tables that pull data from LinkedIn, ZoomInfo, Clearbit, and custom scrapers, then use AI to generate hyper-personalised email copy at scale.

Example use case

e.g., A RevOps team uses Clay to identify every SaaS company that posted a VP of Sales job in the last 30 days, enrich those accounts, and launch a personalised outbound sequence targeting the new revenue leader.

Where it's used

Technical Disciplines

RevOps AI Engineer

Builds AI-powered tools and workflows that automate revenue tasks, surface insights, and reduce manual work across the sales, marketing, and CS stack.