ToolPartner/PRM

Crossbeam

A partner ecosystem data platform that allows companies to securely share and compare CRM data with partners to identify overlapping customers, prospects, and pipeline without exposing raw records.

How RevOps teams use it

RevOps teams use Crossbeam to find partner-influenced pipeline opportunities, identify shared customers for co-sell plays, and measure the revenue contribution of each partner relationship against quota.

Example use case

e.g., A RevOps team uses Crossbeam to identify which open opportunities overlap with a key integration partner's customer base, then routes those deals for co-sell engagement that historically increases win rates by 25%.

Where it's used

Technical Disciplines

Channel & Partner Operations

Designs and maintains the systems that power partner-sourced revenue — from PRM platforms and deal registration flows to MDF tracking and partner pricebook management.