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Demandbase
An account-based go-to-market platform combining B2B advertising, intent data, website personalisation, and account intelligence to identify, engage, and convert high-value accounts across the full funnel.
How RevOps teams use it
RevOps teams use Demandbase to run account-based advertising targeting specific companies, personalise website experiences for visiting accounts, layer intent signals onto CRM accounts, and measure the revenue impact of ABM programmes.
Example use case
e.g., A RevOps team uses Demandbase to run a targeted display advertising campaign against their top 500 named accounts and personalise the website homepage for each account's industry — measuring pipeline influence attributed to these touchpoints.