ToolEnablement

Highspot

A sales enablement platform that centralises sales content, training, and buyer engagement analytics in a single system, using AI to recommend the right content for each sales situation.

How RevOps teams use it

RevOps and enablement teams use Highspot to govern content distribution, track which materials reps share with prospects, measure content engagement by buyers, and correlate content use with pipeline outcomes.

Example use case

e.g., A RevOps team uses Highspot to track which sales decks and case studies are shared per opportunity stage, then identifies that prospects who view the ROI calculator are 40% more likely to close.

Where it's used

Technical Disciplines

Revenue Enablement Engineering

Owns the technical side of sales and CS enablement — managing content governance platforms, readiness scoring systems, and onboarding workflow automation that ensure reps can execute at full capacity.