Hightouch
A reverse ETL and data activation platform that syncs data from the warehouse to 150+ business tools, with no-code audience building, event streaming, and AI-powered personalisation capabilities.
How RevOps teams use it
RevOps teams use Hightouch to operationalise warehouse data — activating account health scores, intent signals, and product usage data in Salesforce, Outreach, and Marketo so reps and marketers always act on the most accurate, warehouse-computed signals.
Example use case
e.g., A RevOps team uses Hightouch to sync a BigQuery PQL cohort — users who completed onboarding and invited a teammate — into a Salesforce lead campaign, triggering an Outreach sequence timed to the moment of highest intent.
Where it's used
Technical Disciplines
Platform Engineer
Builds and maintains the core RevOps platform — the foundational layer of tools, APIs, and infrastructure that every other function depends on.
RevOps Data Engineer
Designs and maintains the data infrastructure — pipelines, warehouses, and integrations — that ensures revenue data is accurate, available, and actionable.
RevOps Systems Architect
Designs the overall revenue technology stack — selecting, connecting, and governing the systems that support the entire customer lifecycle.