ToolMarketing Automation

Klaviyo

An email marketing and SMS automation platform built for e-commerce and consumer businesses, with deep integrations to Shopify and other commerce platforms, behavioural segmentation, and revenue attribution on every campaign.

How RevOps teams use it

RevOps teams supporting e-commerce motions use Klaviyo to build behavioural email flows (cart abandonment, post-purchase, win-back), segment customers by purchase history and LTV, and attribute email revenue directly to specific campaigns and flows.

Example use case

e.g., A RevOps team uses Klaviyo to build a post-purchase upsell flow that triggers 7 days after first order and segments recipients by product category — generating 18% of total email revenue from a fully automated sequence.