ToolMarketing Automation

Microsoft Dynamics 365 Marketing

Microsoft's B2B marketing automation and customer journey orchestration platform, part of the Dynamics 365 suite, enabling lead scoring, email campaigns, event management, and native CRM sync.

How RevOps teams use it

RevOps teams in Dynamics shops use Dynamics 365 Marketing to align lead lifecycle definitions with sales, build lead scoring models that sync directly to Dynamics CRM, and track campaign influence on pipeline without a separate MAP.

Example use case

e.g., A RevOps team uses Dynamics 365 Marketing to build a lead scoring model based on web activity and email engagement that automatically routes MQLs to the Dynamics 365 Sales queue for rep follow-up.