ToolMarketing Automation

Pardot

Salesforce Marketing Cloud Account Engagement (formerly Pardot) is Salesforce's B2B marketing automation platform for email marketing, lead nurturing, scoring, and native CRM-based campaign reporting.

How RevOps teams use it

RevOps teams use Pardot to align marketing and sales on lead definitions, build nurture tracks for non-MQL contacts, and tie campaign influence directly to pipeline and revenue via native Salesforce reporting.

Example use case

e.g., A RevOps team uses Pardot Engage to give sales reps visibility into marketing nurture email opens and web activity on their accounts, enabling more informed outreach timing.