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Pipedrive
A sales-focused CRM designed for SMB and mid-market sales teams, built around a visual pipeline interface that makes it easy for reps to manage deals, activities, and follow-ups without complex configuration.
How RevOps teams use it
RevOps teams at smaller organisations use Pipedrive as a lightweight CRM that prioritises rep usability, tracking pipeline stages and activities in a visual board while connecting to email, calendar, and enrichment tools through its marketplace.
Example use case
e.g., A RevOps team uses Pipedrive's automation to automatically create a follow-up activity whenever a deal is moved to the Proposal stage, ensuring every rep has a next step logged and no deal sits stagnant in the pipeline.